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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
September 10, 2013
Commission File Number: 333-158336
Tiger Media, Inc.
(Translation of registrant’s name into English)
Cayman Islands
(Jurisdiction of incorporation or organization)
K-Wah Center #38-03
1010 Middle Huaiai Road, Shanghai, China 200031
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
x Form 20-F ¨ Form 40-F
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: ¨ Yes x No
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): n/a
See Exhibit 99.2 related to a slide presentation the Company presented at the 2013 China Best Ideas Investment Conference on September 10, 2013 at the Four Seasons hotel in Beijing.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Tiger Media, Inc. | ||||||
| Date: September 10, 2013 | By: | Peter W. H. Tan | ||||
| Name: | Peter W. H. Tan | |||||
| Title: | Chief Executive Officer | |||||
  China Best Ideas
Investment Conference September 10, 2013
Exhibit 99.2 |
 2
Forward Looking Statements
Any statements contained in this press release that do not describe historical facts,
including statements about Tiger Media's beliefs and expectations, may constitute
forward-looking statements as that term is defined by the United States Private
Securities Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expect," "anticipate,"
"future," "intend," "plan," "believe," "estimate,"
"confident" and similar statements. Any forward-looking statements contained
herein are based on current expectations, but are subject to a number of risks and
uncertainties that may cause actual results to differ materially from expectations. Potential
risks and uncertainties include the risks outlined in the Company's filings with the U.S. Securities and
Exchange Commission. Tiger Media cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made. The Company does
not undertake or accept any obligation or undertaking to release publicly any updates
or revisions to any forward-looking statement to reflect any change in the
Company's expectations or any change in events, conditions or circumstances on which any such
statement is based.
This communication is intended only for the addressee(s) and may contain
information that is privileged and confidential. Tiger Media has taken all reasonable
care to ensure that files and documents provided to potential investors were accurate
on the stated date of publication or last modification. Tiger Media takes no
responsibility for the consequences of error or for any loss or damage suffered by users of
any of the information published on any of these files or documents, and such
information does not form any basis of a contract with readers or users of it. |
 3
Introduction of the Player:
Potential Investment Opportunity:
Tiger Media is listed on the NYSE MKT exchange under the symbol “IDI”. Tiger
Media’s shareholders include: affiliate entities of Dr. Philip Frost, Gabelli
Asset Management, Deutsche Asset Management , Luxor, Heartland, the Nan
Fung Group,
and
TGC .
Mall Outdoor LCD Screen Media Network |
 4
4
The China Ad Market -1
Source: ZenithOptimedia Ad Forecast
Outdoor and Internet are the growing
media sectors by year and by ad spend |
 5
5
Source: ZenithOptimedia Ad Forecast
Ad spend in the Outdoor and Internet sectors grow at
the expenses of the TV and Print sectors
The China Ad Market -2 |
   6
6
Mall Outdoor LCD Screen Media Network
——
Wide coverage of middle to upper income
target audience in CBD districts |
 Mall Outdoor
LCD Screen Media Network A new outdoor media network of large format LCD screens at
prominent entry points of high end shopping centers
located at major central business district locations in
Shanghai first, then BJ, GZ, SZ and Tier II, III cities
7
7
Mall Outdoor LCD Media Screen Network
LCD |
 8
Mall Outdoor LCD Media
Network--
Details
8
•
LCD screens of varied sizes (42”, 55”, 65”, 70”) are
built in high traffic street junctions and close
proximity to the point of purchase for middle to
high-end merchandizes
•
Poster ads of mostly 10 sec duration each are run at
a package of 120 times for 15 hours (8:00 to 23:00) a
day over our network
•
About 44 clients/day can be recruited
•
Current rate card price is RMB738,000 per 2-week
package |
 9
9
Mall Outdoor LCD Media
Network
-
Formats |
 >
115 high-resolution LCD screens in >
23 malls
Mall
Outdoor
LCD
Media
Network
-
SH
Coverage |
 •
About
90%
coverage
of
Shanghai
urban
consumers
are
in
11
CBDs.
•
Our
coverage
of
6
key
CBDs
capture
70%
reach
of
urban
consumers,
and
90%
reach if the Bund and LuJiaZui areas are not considered
Source:CMMS2012SU
Base:
Shanghai N=5269
Our coverage 6 CBDs are indicated in red
---
70% coverage of urban consumers
XuJiaHui
HuaiHai Rd
NanJing
East Rd
NanJing
West Rd
ZhongShan
Garden
Yaohan
Mall Outdoor LCD Media
Network--
Consumer Reach |
 Raffles
City, 6 screens XinTianDi, 6 screens
Shanghai Center, 14 screens
Nanjing Road East, 6 screens
Westgate Mall. 8 screens
Zhongshan Park, 6 screens
>
115 high-resolution LCD screens in >
23 malls
Mall
Outdoor
LCD
Media
Network
-
SH
Prime
Sites |
 13
Strengths of Mall Outdoor LCD Media Network -
1
1. Currently
has very low penetration rate and a huge untapped market.
(As
opposed to a mature market such as elevator media)
•
Room for growth
•
A new media platform that appeals to advertisers who are constantly searching
for new media at prime locations
2. High margin/Low cost business model
•
Compared
to
elevator
media
•
Similar
impact
as
billboards
but
is
able
to
serve
many
more clients
with multiple advertisements
•
Centralized
control
room
:
Consisting
of
the
back-end
electronic
system
with
access to the system of every Screen logo
•
High Margins:
Has higher margins when economies of scale is attained, as
opposed to elevator screens. The per-unit cost of project may be higher but to
achieve the same level of revenue, much fewer units are required. It is a
"bigger- ticket”
platform.
(For the same scale of business as elevator media, shopping mall
screens network
operators have fewer locations and clients to manage)
Less layers of costs :
“Many-in-One” :
|
 14
Strengths of Mall Outdoor LCD Media Network -2
3.
Can
command higher rates
for the selling price of advertisement space
as media
sites are at prime locations.
•
Prime
Location
within
city:
At
prime
CBDs
and
at
ultra-high
grade
buildings
•
Prime
Location
within
the
buildings:
At
the
entrance,
displayed
for
all
to
see
•
Heavy traffic with high reach of consumers
•
Proximity of sales locale
•
Larger-size screens:
Larger area for advertisement
•
Eye-Catching:
Capture
eye-level
awareness
at
street
level
•
Extension
of
Use:
Add
new
technologies
to
value-add
the
screen
usages
3.
Securing of Positions ----Terms with building owners and management is
already locked-in
•
Proprietary relationship with real estate companies
•
Synergetic use of Platform:
sharing of airtime with building management
•
Hassle-free
from
politics:
Business
activities
are
within
private
management
area
of buildings
with little worry of government policy changes
and licenses.
•
Longer-term operating contracts with building management:
3-5 Years |
 15
15
•
Positive client response and sales
since launch in June 2O13
BMW
Australian Tourism
McDonald’s
LVMH--Benefit
Pepsi-cola
Mall Outdoor LCD Media
Network
-
Sales |
 16
16
•
Upcoming Sales
Mall Outdoor LCD Media
Network
-
Clients |
    17
17
Shanghai as flagship city,
expand coverage to BJ, GZ and SZ in 1-2 years time
Mall
Outdoor
LCD
Media
Network
-
Pipeline
in
1-2
years |
 18
18
Coverage expand to 6-8 Tier II & III cities
Mall Outdoor LCD Media Network-
Pipeline in 2-3 years |
 19
19
Expansion of LCD screens into
Digital OOH screens
----
Interactive Solutions
Mall Outdoor LCD Media Network --
Upcoming Plans |
 20
20
Interactive Digital OOH screen -1
Mall
Outdoor
LCD
Media
Network
--
Upcoming
Plans |
 Touch Screen
Interactive Digital OOH screen -2
Mall Outdoor LCD Media Network --
Upcoming Plans |
 24
24
Interactive
Digital OOH screen -3
Mall
Outdoor
LCD
Media
Network
--
Upcoming
Plans |
 23
23
Integration of Shopping Mall Screen Network with Phone Apps
Mall
Outdoor
LCD
Media
Network
--
Upcoming
Plans |
 24
Peter TAN
CEO
•
Appointed CEO in February 2012 and board of directors in June 2011.
•
Chairman of TGC Partners and managing director of TGC Financial Partners.
•
Extensive capital markets experience including more than 40 investments in China, 12 of which
eventually listed in international stock exchanges.
Steve YE
CFO
•
Over 15 years of financial management experience, including many
years with U.S. listed Chinese companies.
•
Has extensive experience in financial oversight with GAAP, SOX compliance, implementing
operational efficiencies, risk management and financial integration, as well
as SEC financial reporting, budgeting and
treasury management.
•
Prior to Tiger Media, was Finance Director with Suntech, a NYSE
listed US company and one of the world’s
largest producers of solar panels with 2011 revenue of $3.1 billion.
•
Worked at Wells Fargo, General Electric and ABN AMRO Bank in various financial leadership
roles. •
BA, Shanghai International Studies University with a major in Accounting, Masters of Business
Administration from University of Rochester. A Certified Public Accountant and a
Certified Financial Analyst. Stephen ZHU
COO
•
Joined Tiger Media as Chief Operating Officer of China Operations in September
2011. •
Founder of Symbol Media, an integrated outdoor advertising company whose clients include
well-recognized brands such as KFC, Puma, Coca-Cola, Volkswagen, AIA, Samsung,
Canon, Ikea, Land Rover and an extensive client base from diversified industry
sectors. •
Has deep relationships with major advertising agencies in China,
including Kinetic, Zenith, Optimum, Carat,
McCann and Dentsu.
•
Also a market leader in developing 3D advertising platforms within China
•
A graduate from TongJi JiGuang Academy, Shanghai, China
Management Team |
 25
25
Thanks
Contact: peter.tan@tigermedia.com
Tiger Media, Inc.
1010
38
3803
200030
Room3803, 38th Floor, K
Wah
Center,
1010 Middle Huaihai Rd.
Xuhui District, Shanghai, China 200030
T: +86-21-5401-0959
F: +86-21-3461-5667
Web: www.tigermedia.com
Hotline: 400-821-7355 |