IDI to Acquire Fluent
Transformational Transaction Accelerates IDI Strategy to Apply
Next-Generation Data Fusion Technology in the Consumer Marketing
Industry;
Highlights:
- Fluent is a leader in people-based digital marketing and customer acquisition
- Over 100% YOY revenue growth 2014-2015
- IDI’s big data analytics provide immediate synergies to Fluent’s business model
- Combined company will be cash flow positive from day one
-
Dr.
Phillip Frost to invest$40 million in preferred stock as financing for the transaction and will join IDI Board of Directors as Vice Chairman at closing
The acquisition is expected to be transformational for IDI, accelerating the Company’s strategy to apply its next generation data fusion technology to not only the risk management industry, but also as an advanced data analytics platform, empowering advertisers to significantly enhance customer targeting and profiling.
Fluent is a leader in people-based digital marketing and customer acquisition, serving over 500 leading brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. An early mover in the mobile trend, Fluent is well positioned in the marketplace with more than 70% of consumer interactions occurring on mobile devices.
In addition to real-time targeting and delivery of consumers to advertisers, Fluent has amassed significant owned data assets consisting of over 100 million comprehensive profiles of U.S. consumers. Unique to Fluent, these assets include billions of self-reported consumer preferences and interests.
“We consider this to be a landmark moment for our company,” said Mr. Schulke. “Fluent has emerged as one of the marketing industry’s most trusted partners to brands who are looking to drive scale and performance from their digital advertising spending. The ability to further bolster our solutions and first party data with the big data analytics and experience of IDI will create a truly differentiated company that drives exceptional value and ROI for brands.”
The combined entity will employ over 110 people with offices in
IDI expects to finance the transaction using debt and equity, including
Dr. Frost’s
Fluent was exclusively represented by investment bank
The transaction is expected to close on or before
About
RELATED LINKS: www.ididata.com
About
Fluent is an industry leader in people-based digital
marketing and customer acquisition, serving over 500 leading consumer
brands and direct marketers. The company’s proprietary audience data and
robust ad-serving technology enables marketers to acquire their best
customers, with precision, at a massive scale. Leveraging compelling
content, 1st-party data, and real-time
survey interaction with consumers, Fluent has helped marketers acquire
millions of new customers since its inception. The company is privately
held and based in
RELATED LINKS: www.fluentco.com
FORWARD-LOOKING STATEMENTS
This press release contains "forward-looking statements," as that term
is defined under the Private Securities Litigation Reform Act of 1995
(PSLRA), which statements may be identified by words such as "expects,"
"plans," "projects," "will," "may," "anticipate," "believes," "should,"
"intends," "estimates," and other words of similar meaning. Such forward
looking statements include statements about whether the Fluent
acquisition will be transformational for IDI, whether the timing was
right to accelerate IDI’s growth plan and whether the combined entity
will accelerate growth, provide opportunities previously unavailable to
each company separately and significantly increase value for IDI’s
shareholders,. Additional risks may include the timing to consummate the
proposed transaction; the ability to finance the transaction; the risk
that a condition to closing of the proposed transaction may not be
satisfied or that the closing of the proposed transaction might
otherwise not occur; the risk that a regulatory approval that may be
required for the proposed transaction is not obtained or is obtained
subject to conditions that are not anticipated; the diversion of
management time on transaction-related issues; ability to successfully
integrate the businesses; risk that the transaction and its announcement
could have an adverse effect on each company's ability to retain
customers and retain and hire key personnel; the risk that any potential
synergies from the transaction may not be fully realized or may take
longer to realize than expected, as well as other non-historical
statements about our expectations, beliefs or intentions regarding our
business, technologies and products, financial condition, strategies or
prospects. Readers are cautioned not to place undue reliance on these
forward-looking statements, which are based on our expectations as of
the date of this press release and speak only as of the date of this
press release and are advised to consider the factors listed above
together with the additional factors under the heading "Forward-Looking
Statements" and "Risk Factors" in the Company's Annual Report on Form
10-K, as may be supplemented or amended by the Company's Quarterly
Reports on Form 10-Q and other
View source version on businesswire.com: http://www.businesswire.com/news/home/20151117005683/en/
Source:
MDM Worldwide
David Zazoff, 212-643-0417
IDI@mdmworldwide.com