Fluent to Support Minority and Women Owned Businesses with Annual $250K Digital Marketing Program
Minority-owned businesses represent around 20% of employer businesses in the US. This year, due to closures caused by the pandemic lockdowns, minority business owners have suffered the deepest losses, with 41% of businesses shuttering. In addition, women and other marginalized groups have also been disproportionately impacted by business closures with 25% of women owned businesses shuttering, along with 32% of Latinx and 26% of Asian businesses. Through the Fluent Business Empowerment Program, the company will help selected recipients to better target, acquire and retain high-value customers and thus contribute to an increase in the sales and growth of their businesses.
Applications will be open until
“As a company that was founded and bootstrapped following the Great Recession, we wanted to help accelerate the growth trajectory for the next era of entrepreneurs to emerge from this pandemic,” said
“From day one, supporting local communities and finding ways to give back has been part of Fluent’s DNA,” said
With millions of engaged users, Fluent’s performance marketing platform enables businesses to effectively meet their marketing goals. Each of the five program recipients will be able to utilize their grants in two ways:
- Outcome-based customer acquisition campaigns – Fluent will leverage its owned and operated inventory and unique targeting capabilities to drive highly engaged consumers to the recipient's business' website or mobile app.
- Complete Facebook Campaign Audit – AdParlor (a social media agency owned by Fluent) will provide a full campaign assessment with best practices, and insights, as well as customized creative blueprint templates for the recipient’s product or service.
Candidates must be at least 51% minority and/or women-owned, operated, and controlled, as well as physically located in
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other
N6A for Fluent
Source: Fluent, Inc.