Fluent Partners with Cadent to Launch Audience Segments for Advanced TV Marketing Initiatives
“Given the exponential rise in connected TV viewership and an estimated 1.9 billion subscription OTT service users worldwide, we’re proud to partner with Cadent to make our declared and permissioned data easily accessible to advertisers for their advanced TV marketing initiatives,” said
Offering a privacy-safe targeting solution outside of HIPPA constraints, Fluent’s first-party, deterministic data is 100% self-reported and opted-in, sourced exclusively from its owned and operated online consumer survey sites. While pharmaceutical advertisers have typically relied on traditional linear TV buys, Fluent’s health and wellness data enables more effective audience targeting across advanced TV, including indexed TV and CTV/OTT.
“As TV becomes more data-driven, marketers need privacy-compliant solutions that can bridge all of these disparate screens across devices,” said
Introduced in 2021, Cadent Aperture Platform automates and simplifies the process of planning, buying, and measuring cross-screen advanced TV advertising. Beyond Fluent’s health and wellness audiences, segments such as finance, political, demographic, home and family, and auto are also available through Aperture Platform.
To learn more about Fluent, visit https://www.fluentco.com/.
About
About Cadent
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
Contact Information
Media Relations
marketing@fluentco.com
Source: eMarketer, Worldwide Subscription OTT Users Forecast 2022
Source: Fluent, Inc.