Fluent Maintains #1 Ranking for Data Accuracy in Latest Truthset Truthscore™ Index
Fluent is one of Truthset’s top data providers, outperforming industry peers in categories like employment, education, household income, and more since joining the private beta program in Q2 2021. In Q4 2022, the company was recognized by Truthset for the quality and accuracy of its data in the “jumbo” provider cohort, a newly introduced category for providers with over 200 million records.
“We are honored to be recognized again by Truthset for the accuracy and consistency of our consumer data,” said
For the third consecutive quarter, Fluent has indexed at or above average for 13 attributes, including age, household income, and gender. Notably, Fluent has ranked #1 for the education and presence of children attributes for seven consecutive quarters and has maintained a #1 ranking for employment since Q4 of 2021.
“We applaud Fluent for its continuing work to verify its data publicly and deliver highly-accurate data sets,” said
More About Truthset and the Truthscore™ Index
As a part of its data validation efforts, Truthset has developed the Truthscore™ Index, a record-level rating measure of a single provider’s overall data quality within a given attribute segment. These attributes include key demographic information such as gender, age, income, ethnicity, marital status, and more. Fluent’s audience data feeds directly into Truthset’s Average Truthscore™ scoring system, providing marketers with an independent view of quality and accuracy.
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Source: Fluent, Inc.