Fluent Announces Launch of Enhanced Performance Marketing Platform Powered by AWS
The AWS native cloud platform is designed to be easily deployed internationally and tailored to local regulatory requirements. Fluent has launched the platform in service of its U.K. operations and will continue to leverage this technology to strengthen existing partnerships and expand into additional markets. "This upgraded technology stack is ideally suited to drive value for our loyal U.S. clients, support our international growth goals, and enable us to stay nimble amidst the evolving regulatory landscape,” said
Over the past year, all development within the platform has been with AWS, using modern process and design in support of Fluent’s performance marketing business. “The speed to market has been impressive, and we're excited to see how these new capabilities and features allow us to propel our business forward in the back half of 2020 into 2021,” said Schulke.
“We’re pleased to combine AWS’s portfolio of cloud services with Fluent’s expertise in connecting consumers and brands,” said
Plans to extend its machine learning capabilities to the new platform are in line with Fluent’s continued commitment to executing high-performing customer acquisition programs that drive measurable results for advertisers.
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Source: Fluent, Inc.