Fluent Announces Recipients of Inaugural Business Empowerment Program to Support Minority and Women-Owned Businesses
Following a year where minority and women-owned businesses were severely impacted due to the COVID-19 pandemic, coupled with historically limited opportunities for funding and growth, Fluent launched the Business Empowerment Program on
“As a team, we are proud to announce the grant recipients of this program and to bring light to a difficult year by giving back in the best way we can,” said
As part of the application process, business owners shared examples of how the program would further drive their business goals. The five recipients were chosen through a multi-tiered, committee-led selection process, resulting in the following Business Empowerment Program roster for 2021:
Official Black Wall Streetis a digital platform and app connecting consumers to Black-owned businesses, while giving Black entrepreneurs the resources and exposure needed to thrive.
- CapWay is a financial technology startup that focuses on opportunities and positive financial experiences for those who have been unsupported by the traditional financial system.
- Waiver is a financial technology company which blocks overdraft and maintenance fees for any
U.S.bank account through their mobile app.
- EDEN BodyWorks manufactures and distributes natural hair and body care products.
- Jopwell is the leading career advancement platform for Black, Latinx, and Native American students and professionals.
Each recipient will utilize their grant in one of two ways: an outcome-based customer acquisition campaign, or a complete Facebook campaign audit from AdParlor (a Fluent-owned social media agency), which includes a full assessment and customized creative blueprint templates.
With millions of engaged users, Fluent’s performance marketing platform enables increased visibility and reach, and represents an incremental alternative to engage and acquire high-value customers. Additional information on the program and commentary from each recipient can be found on Fluent’s Business Empowerment Program page.
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Source: Fluent, Inc.