Fluent Research: Omnichannel Marketers Drive Increased Purchase Frequency
New study highlights competitive advantages of reaching consumers across multiple marketing channels
Fluent’s research, based on a survey of 1,802 American adults conducted
More established marketing channels continue to have the widest
reach. About 4 in 10 Americans report seeing television, print and
online ads from their favorite retailer in the past month. The
majority of digital marketing channels are closing the gap, however,
with about 3 in 10 Americans reporting engaging with mobile
notifications, email newsletters, mobile shopping apps,
- Broad-based channel interactions translate into more sales. Nearly two-thirds (62%) of consumers who are reached by their favorite retailer across over 10 channels or more make in-person purchases at least once per week. That number drops to 41% of those who are reached by 5 – 9 channels, and 40% of those who are reached across 1 – 4 channels.
Email pairs best with social media. Email newsletters drive
more frequent purchases when paired with social media channels
compared to any other medium. 56% of consumers who sign up for their
favorite retailer’s email newsletters and also follow or like them on
“Omnichannel continues to be one of the hottest topics in consumer
marketing, and our survey findings demonstrate that the hype is well
Fluent is the premier database marketing company that is regularly publishing consumer market research leveraging its massive reservoir of proprietary audience data and real-time survey platform. The company surveys over 500,000 American adults and generates over 5.5 million unique survey responses each day. Insights gleaned from Fluent’s surveys fuel highly relevant and precise ad targeting and lookalike modeling, and are also used for the rapid execution of market research.
To download the full report, “The Omnichannel Advantage,” please visit: http://www.fluentco.com/resource/the-omnichannel-advantage/.
At IDI, we believe that time is your most valuable asset. Through powerful analytics, we transform data into intelligence, in a fast and efficient manner, so that our clients can spend their time on what matters most – running their organizations with confidence. Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and converting them into comprehensive and insightful views of people, businesses, assets and their interrelationships. We empower clients across markets and industries to better execute all aspects of their business, from managing risk, conducting investigations, identifying fraud and abuse, and collecting debts, to identifying and acquiring new customers. At IDI, we are dedicated to making the world a safer place, to reducing the cost of doing business, and to enhancing the consumer experience. For more information visit http://www.ididata.com.
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